Style In Action

Here are a few examples that show how different colors and styles can shape the feel of a website. As you look at each one, consider:

• Which would work best for a spa?
• Which feels elegant?
• Which one feels upbeat and energetic?

Now ask yourself:

Even if red is your favorite color, would you use a bold red design for a calming spa site? Or would orange and black be the right choice for an accountant’s website? Probably not.

These may seem like obvious cases, but the takeaway is simple—style sends a message.

The right colors and design choices help your site connect with the right audience. These examples show why it’s so important to choose a style that fits your business—not just your personal taste.

In order for you to speak in the right tone for your business and for your potential clients to receive the right message, you need to carefully consider the colors and fonts you use. In order to help you do that, here are some important guidelines.

Red

Red is typically linked to strong emotion such as love, desire, and anger. It represents urgency and energy. It is said to give us energy to take action. Call-to-action buttons often use red.

Blue

Blue is linked to calmness and peace. It encourages orderliness and tranquility. It is often associated with trust and dependability. It can be a mentally soothing color.

Green

Green is a dominate color of nature and natural environments. It is accessicated with harmony, peace, and endurance. It is often associated with growth, optimism, and hopefulness.

Yellow

Yellow is mentally activating and stimulating and can spark optimism. The brightness can also be abrasive. Yellow is mentally stimulating and can improve functions like analysis and problem-solving.

Purple

Purple embodies a sense of luxury, mystery and sophistication. It is associated with creativity and imagination and is a favorite for creative spaces.

Orange

Orange represents enthusiasm, creativity and warmth. It is known for its ability to stimulate the senses, boost energy levels, and encourage socialization. At times orange can be perceived as frivolous or immature. Too much orange can be overwhelming and should be used in moderation.

Brown

Brown is usually associated with resilience and provides safety and security. It inspires us to appreciate the small things in life. Brown is not about luxury, but instead the basic necessities in life. It is not considered a color that stands out. However the Pantone color of the year for 2025 is Mocha Mousse.

Pink

Pink is a delicate color that represents sweetness, romance and femininity. It is often associated with nurtuing and love. Light pink is seen as comforting while brighter pinks more stimulating and energetic. Too much pink can be overwhelming and can come across as overly sweet or naive.

Gray

Gray is a color seen as conforming, not having personality on its own. Gray can also be protective, safe, and controlled. It can also be seen as a neutral complement to other colors.

White

White is associated with purity, innocence, and integrity. It is considered to represent perfection. It is said to brings calmness, comfort and hope. It is soothing.

Black

Black can have a different symbolic meaning for every individual and each person can have a different reaction to the color. It can be associated with sophistication or depression depending on the use and person viewing it. Black often has the traits of protection, strength and can be mysterious.